Black Friday in the UK and Ireland differs from the U.S as it takes place over a week. In 2016 ‘Black Friday’ took place from Monday 21st November to Monday 28th November.
An estimate of £6.5bn was spent online within this week – £1.23bn being spent on Black Friday itself. There was a 12% increase in online spending on Black Friday from the preceding year.
This is fantastic news for online retailers BUT how do you prepare for the extra traffic that comes to your website?
- Dell’s website crashed in the 2016 Black Friday sales causing 404 errors and failed check processes.
- Curry’s couldn’t handle the increase in sales either as the website crashed in the early hours of Sale items going live and orders were left as incomplete. Despite of this, their online sales increased by 40% in 2016 compared to 2015.
- GAME had issues with their site also. They put their Sales live a few hours early but almost immediately there were complaints that the basket and checkout pages could not cope with the large volume of people.
- There were also problems reported with New Look, River Island and Missguided.
Cyber Monday 2016 was the biggest Cyber Monday in the UK and Ireland to date. £969m was spent, increasing by 34% from 2015. Online traffic was boosted by 60%.
Although online sales increased a lot in 2016, the footfall of customers decreased in shops. In the UK alone the footfall was down at least 5%, proving that more and more customer are doing their Sales shopping online.
If you have an ecommerce site, how confident are you that your site can handle the increased traffic load?
We can help implement performance testing on your site to ensure you won’t lose business because of a poor web experience.